An acute tech talent shortage, still very low SaaS adoption, a maturing tech M&A market & few alternatives to "go-go" VC capital currently define the 2nd largest enterprise software market globally
The three-strategy framing is useful because it does not treat Japanese B2B SaaS as one generic startup opportunity. I liked the attention to talent shortages, low SaaS penetration, M&A, and the limits of pure high-growth VC logic. The piece makes Japan feel like a market where operating model matters as much as product idea.
The three-strategy framing is useful because it does not treat Japanese B2B SaaS as one generic startup opportunity. I liked the attention to talent shortages, low SaaS penetration, M&A, and the limits of pure high-growth VC logic. The piece makes Japan feel like a market where operating model matters as much as product idea.